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Retail Mantra

Updates from the Indian Retail Industry.

Tata's change brand name from Value Electronics to Croma

Tuesday, October 03, 2006

We were the first to report on Tata Son's venture into retailing on Sept-23. We had obtained copies of WoolWorth's reports from which we had discovered about the Tata's retail venture.

We had reported the brand as Value Electronics, but now the brand name has changed to Croma which will operate under Infiniti Retail Limited.

Note: Infact if you check the Indian registry of domains, you can see VEL.Co.In as Value Electronice registered to Tatas.

Posted by Retail Reporter @ 4:07 PM