First Citizen - Festive Season Offer

We are in receipt of an e-mail, about an exclusive offer from Shoppers Stop for its loyal members - First Citizens for the forthcoming festive season.

Time to Shine [i.e offer period] - 1st Oct to 31st Dec '07
The offer is,

• Shop for Rs. 30,000 and get a Kenneth Cole watch worth Rs. 5495, Free!!!
• Shop for Rs. 100,000 and get a Gili Diamond Pendant and Earring set worth Rs. 30,000 Free!!!
  

What More ? You don't have to shop in one go but you can spread it over the "Time to Shine" period and still claim the gifts :-) Also, this offer is valid at the retail outlets under the name "Shoppers' Stop" , "HomeStop", "Mothercare", "Stop & Go" and "Arcelia" of Shopper's Stop Ltd. at Mumbai, Bangalore, Hyderabad, Jaipur, Delhi, Chennai, Pune, Gurgaon, Kolkata, Ghaziabad, Lucknow, Noida and Rajouri.

Should you have any further questions regarding this offer, kindly contact their customer care.

Big Revenues from Home Solutions for Patnaloon Retail India

With the housing boom in India, Pantaloon Retail's Home Solutions Retail Ltd is all set to clock big revenues for the company this year. According to some analyst estimates, this division maybe the largest contributing vertical.
We had first broken the story about Home Town Retail stores last November. Mr. Kishore Biyani, CEO of Pantaloon Retail India Ltd in Bangalore said,

Home Town and E Zone are growing at 70-90% YoY. Hometown is expected to clock a turnover of Rs 200 crore this year. The Home town stores also have in-house financing options by Future Money that is offering financing at 0% interest as long as you pay your bills in time. About 30% of the people opt for this offer.

Future Group currently has 4 Home Towns and 24 E Zone stores in India. Mr. Biyani opened the first Home Town store in India's retail test City of Bangalore. The store is located in Marathahalli. Pantaloon's Brand Factory is also located in Marthahalli, Bengalooru.

Related Reading:
Shoppers Stop Retail chain is also offering credit at unbelievable rates this festival season.

Reliance Retail Company Presentation

Here is a presentation from Reliance Industries Ltd [RIL] on Reliance Retail.

• Fully integrated business model to add tremendous value to the Indian consumer in multiple formats on a pan-India basis.
• Investment of Rs 25,000 crore envisaged over the next few years - RIL could invest Rs 10,000 crore in the equity capital of Reliance Retail
• First store launched in Hyderabad in Nov 06 - over 300 stores covering more than 30 towns and cities in 12 States
• Successful execution of sourcing, processing and retailing in 6 months - established 108 collection centers in 16 states
• RelianceOne Loyalty - 1.5 million customers sign-up

Source: Directly from RIL.

In a separate development, Reliance Retail plans to invest Rs15bn to set up 1800 pharmacy stores across the country over the next 4 years. Reliance ADAG group is also planning to venture into Pharma and Healthcare retailing.

Virat Crane alliance with WALMART

Virat Crane Industries, subsidiary Durga Dairy is in final process of entering into marketing alliance with WAL-MART, for supplying their branded ghee to the retail stores of WALMART. The company's branded ghee, DURGA has made its entry with various other retail majors including Reliance retail.

The company through its subsidiary already has strategic marketing alliances with major retail players namely, Trinetra, Gaint, Spencers, Foodworld, Subhiksha and Metro.

The above mentioned retail chains, are the buyer - stores for Durga Ghee, the branded ghee from Durga Dairy. The company's brand Durga is an established brand in the markets spread across Andhra Pradesh, Orissa, Maharashtra & West Bengal, brand Durga products are very popular in household retail segment.

Titan Heritage + Pierre Cardin Watches

Titan Industries Ltd will launch new brand of watches in the next couple of weeks. These watches will be sold under the brand - Heritage Collection. Inspired by the Indian architecture, Titan decided to launch these watches for both Men and Women. The watches will be priced around Rs 5,000.

In a related development, Pierre Cardin Swiss has launched a new collection with large Roman or Arabic numerals in these watches. They are available at "Watches and More" and other Lifestyle stores. The price range for this collection is between Rs 4,900 and Rs 12,500.

Reliance Fresh lays off 1,000 employees

Our associate reports that there have been massive protests against the entry of Reliance Fresh in the lawless and highly corrupt states of Uttar Pradesh and Orissa.
Reliance Retail, a subsidiary of Reliance Industries, is laying off 1,000 staff in Uttar Pradesh after failed attempts to reopen modern supermarkets, which closed after protests from small traders. The move by Uttar Pradesh state to shut 10 Reliance Fresh supermarkets was amid fears that millions of small shopkeepers and traders could lose their jobs.

In another setback for Reliance, around 15 stores in Noida and Ghaziabad, both in New Delhi, were shut over the last week on police orders, although staff there has not yet been sacked.This week, traders in eastern Orissa state ransacked two Reliance Fresh stores, forcing police to order their closure, one of several incidents in the last month across India.

Local Luxury Brands More Popular in India than Global Ones

When it comes to Luxury Retailing in India, localities prefer home grown brands rather than Global brands. Having seen neighbors going out to France or Europe for shopping in 90s and early 2000, this comes as a surprise to me as well.
In a survey conducted by American Time magazine, its is found that four out of the top five brands on the minds of young Indians - Park Avenue, Allen Solly, Reid and Taylor and Wills Lifestyle are domestic labels. Swiss watch Rolex is the only hot favorite amongst Indian men in the top five. However, Chinese and Russian counterparts prefer French and other western labels.

Most Indian women have vowed to preserve the Sari and other cultural and traditional dresses as Luxury wear.

The survey also tells that 58% of Indians prefer high quality, 55% go for high reputation and 50% for latest trends in fashion. So if you are an aspiring retailer in India, you know what Indians are looking for :-)

Reliance + Future group to convert private labels to Brands

Future Brands, the fully owned subsidiary of Pantaloon Retail India Ltd is planning to convert its existing private label brands in Big Bazaar and other retail outlets into Big Retail Brands.
Mr. Desai, CMD of Future Brands said,

In the long term, the strategy is to move these private labels outside the company's own retail format as standalone brands. Consumers are currently not very familiar with our labels. We are looking to promote these labels and give them a big push forward through mainstream advertising. The idea is to build a strong consumer relationship and connect with the consumers.

Our retail analyst tracking future brands lists core private labels from Future Brand as John Miller Apparels, Bare jeans, Buffalo Denim, Tasty Treat Snacks, Dreamline [Home retailing] and Koryo [consumer durable]. These contribute 12% of group's retail sales ~ Rs 600 crore.

We have reliably learnt that, Future Group will set the ball rolling with John Miller this year. It also has plans to set standalone stores to market these brands.

In a separate development, Mukeash Ambani controlled Reliance Retail is looking for a global push in the fashion and lifestyle brands space. Reliance Retail has spun of a new company, Reliance Brands Pvt Ltd, which is looking for acquisitions, joint ventures and strategic alliances with international brands straddling the premium-to-luxury end of the market.

MyDollarStore plans to lease brands to Mall Owners

In a different retailing strategy, MyDollarStore which tested leasing its brand to a Mall owner - Prateek Mall in Bangalore, is planning to take this idea further on PAN India basis. MyDollarStore would be supplying the required merchandise, retailers and mall owners would be operating its stores and running customer care programmes on its behalf.
Mr Soumitra Ghosh, CEO of MyDollarstore said,

We are open to new formats for the Indian market. The mall owners and retailers could well be managing and operating while we would be earning commission from the business. At this stage we are looking at opportunities and wherever there are synergies with retailers and mall owners, we could consider having a shop-in-shop format for our brand of stores.

According to our survey, MyDollarStore has 47 standalone stores in 30 towns in India. Apart from high-street and malls, MyDollarStore has also moved in with the petrol stations and IT parks. They are also considering below-the-line advertising and planning some amount of interactive advertising across malls.

Most of the merchandise is European and American brands across various categories such as health & beauty, foods and general merchandise. With its USP [Unit Sale Price] of Rs 99, the company expects "widthd and depth" of imported brands that will make it acceptable to retailers and mall owners.

Peter England Elite + More Stores

Young and Hardworking Indians are the target for many retailers. Peter England, a division of Aditya Birla Nuvo has announced the launch of Peter England Elite for the young office goers. Ranging from Rs 995 to Rs 1,395 the shirts and trousers of Peter England will be available in its flagship and select retail outlets.

The first phase of Peter England Elite is being launched in Bangalore, Delhi NCR, Mumbai, Pune and Nagpur.

The company also intends to setup Peter England Family stores [Remember, we had broken this story 3 months ago and then sources ahd told us that they will be known as Peter England Specialty stores] targeting Men, Women and the Kids between the age group of 0 to 35. These will be basically large format stores with size of 10,000 to 15,000 sft in size.

Titan in Venture with Movado Group

Breaking News: Looks like there is no stopping to Tata Sons from Luxury Retailing. Just yesterday they announced their tie-up with Sisley and today they are going to pamper the Indian consumers with world's best watches from the Movado Group.

Titan Industries has announced that the company pursuant to an agreement with MGI Luxury Asia Pacific has entered into an arrangement for exclusive marketing cum distribution of Hugo Boss watches in India and is launching the first collection of Hugo Boss watches at the International watch exhibition at Mumbai, today. Hugo Boss is one of the most widely known international brands and Titan Industries shall be the sole and exclusive distributor for the Hugo Boss watches in India.

The Boss Black collection, comprising watches for both men and women, would be marketed in India from this month onwards with a price range between Rs 13,495 and Rs 49,995. The watches would be available at a number of high-end multi-branded watch stores and well-known department stores like Shoppers Stop and Lifestyle, and at select World of Titan showrooms across the country.

One of the world's premier watchmakers, Movado Group, designs, manufactures and distributes watches in the high-end segment with respected brand names viz., Movado, Ebel, Concord and ESQ SWISS along with Coach, HUGO BOSS, Juicy Couture, Lacoste and Tommy Hilfiger etc.

Provogue on 300 crore expansion spree

Provogue India Ltd has chalked out Rs 300 crore expansion for the current fiscal. Currently the company operates 116 stores in 61 cities and is growing at CAGR of 50%.

The company plans to add 3 Promart Discount Stores by March-08. It currently runs a 40,000 sft Promart discount retail store in Ahmadabad which houses around 78 brands including Madura Garments, Levi's and Arrow.

Provogue is looking for JV partners with international retailers similar to its tie up with Liberty International for its real estate business, Prozone. Provogue has 75% stake in Prozone, the Mall and commercial Retail realty company. New malls promoted by the company are coming up in Jaipur, Indore, Nagpur and Aurangabad.

The capex for Prozone over the next 2 years is estimated at Rs 1,300 crore, of which Rs 450 crore will come from equity and the rest from debt. Seventy five percento f the Rs 450 crore will be finance by Provogue India Ltd and the rest by Liberty International Ltd.

Trent to bring Sisley Premium Stores to India

Breaking News: Trent Ltd, just a while ago announced its partnership with Premium brand retailer Sisley a Benetton group company. Earlier we were tipped of by Retail insider about such a move and this has happened exactly 3 days after we mentioned about it here. Trent has signed an agreement with United Colors of Benetton.
Our retail reporter tells us that, under this agreement, the company will open and manage a number of Sisley stores in India's major cities. The first shops will open over the next few months, starting with the top shopping streets in two of India's most dynamic cities: Bangalore and Hyderabad.

Trent has over a decade of experience in the Indian retail industry with an existing portfolio of 39 stores across 3 formats targeting the value / mid - market segment. The company today operates the Westside departmental stores; landmark, the largest books & music retail chain in India and star bazaar, its chain of hypermarkets.

The agreement comes only a few months after the launch of Sisley's first three pilot stores in Delhi which were an immediate and significant success with Indian customers and these 3 shops will be directly managed by Trent. Sisley Stores in New Delhi are located at South Ex Part-1, Vasant Vihar and Greater Kailash-1.

Related reading:
Exclusive Coverage of Benetton India's Expansion Plans in India.

Hariyali Bazaar - Rural India Expansion in South and West

Did you think that Retailing and Malls was concept only to the select few in Metros and Tier-I/II cities in India ? Enter, DCM Shriram's Hariyali Bazaar which is targeting Tier-IV and Rural Town places for retailing.The company rolled out its first outlet in Eluru to mark its entry into South India. Mr. Rajiv Sinha of Hariyali Kisan Bazaar told,

After covering Andhra Pradesh, Tamil nadu, and Maharashtra, this financial year we will expand into Karnataka and Gujarat. We are planning to launch Medical services at these outlets too. Through banks we are trying to attend to the credit needs of farmers. We are talking to locally strong banks in the region, for example in Andhra Pradesh, we are in talks with Andhra Bank.

Hariyali stores offer a variety of input products, consumer goods, farm fuels and value added services such as banking and insurance products. Hariyali stores are connected by a nationwide VSAT network.

Trent's Star Bazaar at Thakur Mall Mumbai

Trent Ltd, the retail chain from the house of Tata's opened Star Bazaar hypermarket at Thakur Mall in Mumbai.

This Star Bazaar is 50,000 sft in size. Reliance's hypermarket in Ahmadabad is 165,000 sft in size :-) Star Bazaar is running a bakery and sell in-house labels of garments amongst the other things under this hypermarket.

Ms. Neeti Chopra, marketing Head said,

After much deliberation we have decided the brand name of our value apparel priced from Rs 99 onwards. Edward France Giovanni, Spike and Fashion Street are different categories of Men's wear while Navya is Indian wear and Tammy is kids wear. Going forward we will look at increasing the mix in our in-house labels.

In-house labels are always profitable for the retail chain. We have also reliably learnt that, Trent is exploring the idea of venturing into Premium Brand retailing where margins are much higher. High entry costs and unrealistic real estate costs makes value retailing a complex problem.

Bridal Asia in Delhi between Oct 16-18

Our associate from New Delhi reports that Bridal Asia - annual wedding fashion exhibition cum sale will be held in New Delhi between October-16th through October 18th this year.

This exhibition will feature prominent apparel designers such as Sabyasachi Mukherjee, Malini Ramani, Gaurav Gupta and others. Jewellery designer Tanya Kohli will also exhibit in this show. About 75% of the products featured will be apparel - lehangas, sarees, kurtas etc.

So if you are getting married sometime in December of early 2008, you must visit Bridal Asia. Delhi is also getting India's first Wedding Mall to be built by Omaxe Developers.

Celebrities to Endorese Vimal Relaunch

India Celebrities from Bollywood to Sports arena are being contacted by Reliance Industries to help them relaunch their oldest brand - Vimal. It is reliably learnt that an advertising campaign like "Mile Sur Mera Tumhara" will be launched starring A.R.Rahaman, Aamir Khan, Grandmaster Vishwanthan Anand etc

We have already told that the nationwide relaunch will happen on the eve of festival season in India. The existing 20 odd exclusive Vimal retail outlets are undergoing massive rennovation. More Vimal outlets will be opened within Reliance Mart [Hypermarket Chain].

Reliance did face a major setback during this entire exercise with the departure of Sr Executive, Mr. Srinivasan who was overlooking the Lifestyle business. Insiders inform that Mr. Srinivasan was instrumental in negotiating with 100s of business associates nationally and globally for the lifestyle division. We hope Mukesh Ambani will be able to pull the strings together and go for the Mega relaunch of Vimal.

Related Reading:
Vimal's Italian Designs for the Premium Consumer

Adidas' Lifestyle Brands in India

German sportswear retailer Adidas has gotten a little more serious about the Indian retail market after losing to Reebok in the first decade of battle post-liberalization in India. Adidas just a while ago announced the launch of its exclusive lifestyle brand - Originals in India.
The first Adidas Originals outlet in India opened for business in New Delhi. It plans to open 6 more stores by the end of 2007. Mr. Andreas Gellner, MD of Adidas India said,

The new brand is a premium category range and apart from the existing sports performance products available in India we are focusing on metros as it is not a mainstream range.

Globally, the Originals brand contributes 30% to the topline of Adidas but in India they are planning to get 5% of the total revenues. Adidas will launch its women's range - Stella McCartney next year in India. The first store will come up in Mumbai in 2008.

Adidas has 200 outlets in the country and plan to take it to 250 by the end of FY2007. Reebok is the leader in branded sportswear retail goods with a market share of 51%.

Dabur to Foray in Health & Beauty Stores

Dabur India Ltd had announced in March-2007 its foray into retailing. We have more details on the same. The company is planning to launch Health & Beauty stores [H&B] on the lines of Marico's Kaya Skin Clinic. Dabur plans to launch 4-6 stores in Delhi / NCR region by the end of this financial year. These stores will be company owned and operated.

Mr. Peter Baker, CEO of H&B Stores, said,

We would be offering beauty related services much on the lines of what Kaya Skin Clinic presently have. There would be services such as whitening and Facials along with regular manicures and pedicures. However, these services will not be at a premium since we are a value for money brand. The purpose is to make these services affordable to consumers in smaller cities as we expand.

These stores will be like a specialty store in the area of Health, beauty and Wellness. The retail stores will also be rolling our Pharmacy services based on its Ayurvedic portfolio of products. Almost 80% of these products would be from Dabur itself.

H&B stores are expected to be in the range of 6,000 sft, 3,000 sft and 1,500 sft. The company has already invested Rs 140 crore towards this venture and hopes to break even by 2010.

Arvind Mills, Celebrity Fashions gain on pact with Reliance Retail

Reliance has forged such exclusive agreements with several leading apparel makers to offer huge assortment to the customers across different brands. Insiders say that Arvind Mills and Celebrity Fashions have signed contracts with Reliance. Arvind Mills was up 3.17% to Rs 53.65 and Celebrity Fashions had soared 11.02% according to Dalal Street Investors.

Arvind Mills owns various brands like Flying Machine, Newport and Ruf & Tuf jeans and Excalibur shirts. The company services the entire domestic market besides exporting to neighboring countries.

Celebrity Fashions designs, manufactures and sells men's garments. It not only caters to leading international brands, but also owns a domestic brand, Indian Terrain.

Reliance Retail, which recently launched its first hypermart in Ahmedabad, plans to roll out over 500 hypermarts across the country by 2010. Its first hypermart offers around 95,000 products, including 25,000 varieties in apparel. Thus, the companies dishing out exclusive brands will get exceptionally huge volumes from the retailer.

Franchisee and Retail Opportunities

You are Reading this first here: An international Franchisee and Retail trade show will be held in India's favorite retail destination - Bangalore on the 22nd and 23rd September @ The Chancery Pavilion.

Over 150 brands in 100 industries are offering Franchisee - Automotive, Beauty and Cosmetics, Consulting and Financial services, Consumer Goods, Distribution and Logistics, Education, Fashion & Accessories, F&B, Health care, Hotels, Home Furnishing, Jewellery, Entertainment, Toys and many more.

The first day of the conference is focused on Retailing in India.

• How to start F&B Business ?
• How to start a Fashion and Lifestyle Retail ?
• How to run a Luxury Retail ?
• How to be successful in Specialty Retailing ?
• How to compete with Organized Supermarket Retailing as a Grocer ?

The second day will be focused on successful Franchising in India

• How to run an education business in India ?
• How to be a master franchisee for Health and beauty business ?
• Tips for running Services business in India

The panelists for the above conference include big retailing names such as Arun Bhatnagar - D'damas, Arun Khaitan - Zee Interactive, Rahul Munjal - Easy Bill, Shailesh Chaturvedi - Tommy Hilfiger, Shumone Chaterjee - Levi Strauss, Vijay Menon - Mobile NXT and others.

This is the best place for wanna be retail entrepreneurs to learn and network. Exclusive offer for our readers - Call 93410-55200 or 011-324 76404 and tell them you read about this conference on our website and avail a 5% discount.

Kirtilal Kalidas Jewellers to expand + Launches Forevermark Diamonds

South Indian Jewelery retailer, Kirtilal Kalidas & Co is planning to setup 24 more retail outlets and have its presence felt in North India. Kirtilal is mainly present in south and has stores in Bangalore, Coimbatore, Chennai, Hyderabad, Kochi and Vijaywada. The only store in North is located in Ludhiana.

Mr. V.Balaji, Marketing Head, said,

We are planning to consolidate operations in the South and set up more shops in North India. Demand from Tier-II cities is also rising and we plan to set up some showrooms there too.

Kirtilal Kalidas & Co launched the premium Forevermark Diamonds collection. The range comprises 15 designs in solitaires ranging from 30 points to 2 carats and are priced upwards of Rs 75,000. Forevermark is an exclusive brand of the Diamond Trading Corporation, Hong Kong.

Related Reading:
Rajesh Exports - Labh to launch Designer Jewellery.

ColorPlus - Western Outfits for Indian Women

It might be Mukesh and Nita Ambani's dream to stock and sell traditional and local Indian apparels and costumes to help preserve the rich cultural heritage of India. However, ColorPlus Retail, a division of Raymond India will launch ColorPlus Women for the intelligent and corporate savvy Indian woman who is being westernized every day. This is a Rs 800 crore market still fragmented according to retailers.

ColorPlus Women's wear are expected to be in the range of Rs 900 to Rs 1,900. They will be available in flagship ColorPlus stores, multi-brand outlets and large format stores across the country. Raymond plans to open 5 exclusive ColorPlus stores and 12 lifestyle stores by the end of this year. The first store will come up in Bangalore followed by Delhi / NCR, Mumbai, Kolkatta, Chennai and Hyderabad.

Raymond hopes to achieve a turnover of Rs 150 crore in the next 2 years from this market which is growing at 20% YoY.

Reebok India looks at Tier-II Cities

Reebok - India's number one retailer of premium sports wear with a 51% market share is eying tier-II Indian cities to launch exclusive Reebok stores.
With booming economy, customers in tier-II cities have more purchasing power and hence want to go for good sports wear brands which the Indian companies have denied them in the last few decades. Mr. Subhinder Singh, MD of Reebok India told,

It is wrong to think there is no market in such towns. There is no denying that every market is price sensitive. But the markets are also value sensitive. Of the 505 oulets we have at present, about 40% are in tier-II cities which contribute only 15% to the turnover.

Reebok launched its Largest retail showroom in the world in Hyderabad. Reebok plans to have a total of 600 outlets by the end of this FY2008.

Reliance Mart - Private Labels

Reliance Mart is increasingly banking to drive sales on Private and Value Labels. Mr. K Radhakrishnan CEO of Reliance Hypermarkets said,

The Ahmedabad store spread over 165,000 sft would be a good test market for mass brands offering a value proposition. Now all the templates for expansion will flow from this store. There will be 30 marts by the end of FY2008.

Reliance Mart @ Ahmedabad stores a very high proportion of private labels in select categories such as Apparel, Groceries, Staples [Atta, sugar, tea, etc] footwear and watches. 50% of the Appareal stock is from Private Label, 15% in watches and 90% in footwear. Prices are extremely competitive with shirts and jeans being offered for Rs 199 and t-shirts for Rs 99. Wrinkle free trousers cost Rs 599 at this store. The Ahmadabad store employs 550 people and has an average billing of at least 7,000 bills a day.

The next Reliance Hypermarket will come at Jamnagar, followed by marts in Delhi / NCR, Hyderabad, Vijaywada, Pune and Ludhiana. It is reliably learnt that the company has paid Rs 100 crore for the Ahmedabad property i.e Rs 6000 / sft. Reliance is inviting vendors and suppliers all over India. Kindly register here.

Tod's to Enter Indian Market

Italian's are flocking the Indian retail market to give a taste of world class luxury to the Indian consumer. We have reliably learnt that Tod's - Retailers of premium leather shoes and accessories is entering India in association with Bhukhanvala Holdings Pvt Ltd.

Tod's Hongkong will hold 51% stake in Tod's Retail India which will be a single brand retail outlet. Tod's Retail India will sell luxury leather shoes and goods under the brand name Tod and Hogen and also casual wear under the brand name Fay.

We had covered about the entry of Fendi another Italian luxury brand earlier. Couple of years from now, you will bid good-bye to your shopping trips abroad :-)

Welspun's Spaces + Welhome plan expansion

Welspun Retail Ltd, is planning expansion of its stores - Spaces Home and Beyond and Welhome. They mainly sell terry-towels and bedsheets. We expect them to add related accessories as well, maybe from different vendors.

They plan to have 300 Welhome stores by the end of 2008 and 800 by 2010. Currently they have 100 Welhome stores. Welhome is targeted at the Middle and Upper Middle Class consumers. Each Welhome store is around 1,000-2,000 sft and stocks 40% of its own brands while the rest from other vendors. 60% of the stores are franchisee owned. Contact them if you want to be a franchisee.

The company also has 30 stores of Spaces Home and Beyond. This is mainly targeted at the premium Indian consumer. Ms Goenka said,

Our presence is very strong in the west. Now we will expand aggressively in the north and souht as well. We plan to have 100 Spaces store by the end of 2010.

Surely, when Bed Bath and Beyond enters India, Welspun would have established itself as a brand.

Croma Retail Opens Pune Store + Catalogue Retailing

Croma Retail a 100% subsidiary of Infiniti Retail opened two stores in Pune. The stores are located at Ishanya Mall on Airport Road and Krome Mall on Solapur Road.

The company has also started a new initiative - Catalogue retailing. The company hopes to send around 70,000 catalogues with information on best buys, discounts and offers etc to select consumers. We are not sure on what basis they have profiled the consumers and from where they are obtaining the data.

The basic idea is to cash on on the Ganpati festival beginning later this month. Here is a link to current offers of Croma Retail in Pune.

Related Reading:
Opening of Tata Croma Retail Outlet at Juhu
Croma Retail Expansion Plans