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Retail Mantra

Updates from the Indian Retail Industry.

Calvin Klein in all Tier-I Cities by FY08-09

Thursday, June 05, 2008

Calvin Klein In IndiaAmerican fashion retailer - Calvin Klein has ambitious expansion plans to woo Indians who are increasingly adopting and switching to premium and Global fashion brands. Calvin Klein currently has 2 exclusive stores in Delhi / NCR and 7 shop-in-shop across India. It plans to have 30 selling points by the end of March-09.

The company hopes to spread its wings to all Tier-I cities in India. It will establish presence in Chennai, Hyderabad and Punjab shortly so that Calvin Klein brand loyalists don't have to fly to Bangalore or Delhi/NCR to shop, though flying to Bangalore is a good idea because Calvin Klein has established its presence in the new Bengaluru International Airport retail center.

Calvin Klein launched its summer-08 collection [a bit late for India], at its shop-in-shop in Lifestyle Oasis Mall, Bangalore. Calvin Klein's denim wear is the fastest selling product in India in both the Women and Men's category priced upwards of Rs 3,500.

Posted by Retail Reporter @ 9:49 AM