Aokang + Harry Winston + Dolce Gabbana brand launches in India

Aokang International is cashing in on the Olympics wave and has unveiled Footwear collection of formal and casual products. The collection is priced upwards of Rs 2,499.

Harry Winston known for super-premium luxury timepieces has launched the Project Z series in India. Z5 brings tourbillon mechanism and two time zones.

Dolce & Gabbana has unveiled new sunglasses for men and women with blend of modernity and elegance. The range starts from Rs 14,000.

Spice Mobiles well known for introducing Dual SIM handsets in India has launched D-1100, a dual SM-PDA handset powered by Microsoft Windows Mobile Edition 6.0. It also has a 2 MP Camera and suggested retail price is Rs 17,000.

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Nature's Essence Salon + Beauty Products

Nature's Essence - Beauty and Healthcare products manufacturer is planning to venture into organized retail by opening Salon cum Stores on a PAN India basis.

Mr. Saurabh Nanda, Director of Nature's Essence said,

We would be opening 100 stores, including 25 owned and 75 franchisee outlets by middle of 2009. The first three stores would come up in Delhi by September and the rest would follow across the country.

The company plans to setup 6-7 stores in each of the metros and the rest in other Tier-I and Tier-II cities only. The company is investing Rs 30 crore in the above said venture. Each store should be able to do sales of Rs 1.5 to Rs 2.0 mn after being operational for over a year.

The company hopes to have a turnover of Rs 100 crore a year from now and then to Rs 500 crore within the next 3 years. Currently it is mere Rs 35 crore. The figures look really aggressive when we have Kaya Skin, Veria Wellness, New U Health, Sally Hansen, Manipal Cure Care etc competing in the same segment. Any guesses who will dominate the segment or what has been your experience ?

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Titan Eye Plus - Premiun Segment Foray

Last April we had broken the story about Titan's foray into Eye Wear retail business with Titan Eye Plus stores. Buoyed by the initial success of its pilot project, Titan is thinking big on establishing presence in this sector.
Titan Industries Retail which caters to most segments of Indians - Luxury to Middle Class to Aam Admi, is now planning to serve the premium customers of Titan Eye + stores with Luxury brands. Mr. Ravikant COO of Eyewear retail business said,

We are in talks with an Italian brand for introducing a premium range in India. The range will be in Rs 5,000 plus bracket and we hope to attract consumer traffic in this segment as well. Titan will sell Frames, Lenses, Contact Lenses and Sunglasses.

Currently you are aware of the Fastrack brand of Sunglasses from Titan. Titan Eye + has tied up with Shankar Netralya to impart training for their staff in eye check-ups and design consultancy.

You may recall Dash brand of watches for children from Titan. The same is being introduced as an eyewear brand - Titan Dash where frames will be prices starting from Rs 999.

The cost of setting up a Titan Eye + Store will be around Rs 3,000 / sft and each store is expected to be in the range of 1,250 to 1,500 sft.

Related Reading:
Vision Express - Eye care + Eye wear retail by Reliance

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Godrej Lifespace is Moodspace

Godrej Lifespace - Home and Office Interior and white goods retailer will reposition its branding as Moodspace to capture upon the emotional element of the shopper and create the mood for product selection. Their retail front end salespersons will henceforth be known as Mood Consultants who will assist the shopper with several Moodspace tools to come closer to sensing the eventual desired decor for Home or SOHO.

Currently, Godrej operates 58 stores. All the stores will be renovated to fit to the new brand positioning. The company has also roped in interior decorators over the weekend to provide tips to consumers. Mr. Motwani, VP of Godrej Moodspace said,

We will have 100 stores by 2010 with an investment of Rs 200 crore earmarked for expansion. We will also focus on Tier-II and Tier-III cities.

The home furnishing market is expected to be Rs 35,000 crore of which organized retail has come closer to capture a tenth of the market ~ Rs 3,500 crore. Godrej plans to operate in other Asian countries as well.

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Pantaloon + Vishal + Trent + Spencers + Shoppers Stop Comparison

Compiling data from various sources - Annual reports, Magazines, Websites etc Here is how Pantaloon Retail, Vishal, Trent, Shoppers Stop and Spencers stack up against each other in the following key factors.

Retail Space Under Operations [in million sft at the end of March-2008]:

• Pantaloon Retail - 8.9
• Vishal - 2.2
• Shoppers Stop - 1.6
• Spencers - 1.2
• Trent - 1.1

Retail Sales for FY 2008 [in Rs million]:

• Pantaloon Retail - 55,218
• Vishal - 10,053
  
• Shoppers Stop - 11,901
  
• Spencers - 8,061
  
• Trent - 7,162

Retail Gross Margins [in %ge]:

• Pantaloon Retail - 33.7
  
• Vishal - 44.1
  
• Shoppers Stop - 36.7
  
• Spencers - 14.4 [Lowest in the Industry]
  
• Trent - 42
  

Retail Real Estate Expense as Percentage of FY08 Sales:

• Pantaloon Retail - 7.2
• Vishal - 6.0
• Shoppers Stop - 8.6
• Spencers - 8.8
  
• Trent - 3.5

Retail Space Addition in FY 2008 [%ge growth YoY]:

• Pantaloon Retail - 67.5
• Vishal - 68.6
  
• Shoppers Stop - 36.9
  
• Spencers - 133.8
• Trent - 27.3
  

Retail Revenue in INR / sft in FY 2008:

• Pantaloon Retail - 7,788
  
• Vishal - 5,838
  
• Shoppers Stop - 8,585
  
• Spencers - 9,113
  
• Trent - 7,575
  

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Pepe + Diesel + Cross + Riverdance brands hit the Retail Shelves

Pepe Jeans London unveiled their latest spring collection for men and women. Hollywood Hills, Pop-up revolution and 73 jeans are some of the new collections introduced. Future Brands introduced DJ&C unisex denim and casual wear brand which includes T-shirts casual shirts, trousers capris and more starting from Rs 249.

Diesel watches launched their new spring collection mostly targeted at Men with price ranging between Rs 6,500 to Rs 12,500. Womens watches range from Rs 5,500 onwards.

Cross launched new animal inspired Sauvage collection of writing instruments. The range is priced between Rs 5,000 to Rs 10,000.

Ganjam Jewellers of Bangalore which has transformed itself to the changing lifestyle of Bangaloreans has introduced Riverdance collection inspired by the confluence of two rivers. The collection consists of pendants, earrings, rings, bracelets made of platinum.

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Furtados Tunes with Yamaha

India the home for popular music such as Carnatic, Classical, Bhangra and instruments like Sitara, Tabla etc is losing its sheen with the current generation youngsters embracing Western Music. To cash in on this emerging market, Furtados Music has teamed up with Yamaha to retail sophisticated instruments for professional pursuits. Furtados is the key dealer for Yamaha in core territories across India. Furtados aims to be the most comprehensive music instrument store.

Furtados has launched the first exclusive Yamaha showroom at Ambience Mall, Gurgaon. This store will be a one stop shop for all sales, service and needs of Western musical instruments. Mr. Philip Rodericks, MD of Furtados said,

Our aim is to create a stimulus for learning and propagating music. The Indian audience is tuned to the global market and western music is gaining acceptance. The company plans to take the store count to 20 by end of2010.

Furtados plans to have stores in all Tier-I and key Tier-II cities. The cost of setting up a single store is estimated to be between Rs 2 to Rs 2.5 crore. The company will stock grand painos, electric guitars, violins beside other musical instruments. The entire SKUs in a fully loades store is expected to be around 20,000. Other brands that maybe found on the shelf are Samick, Mapex, Perl River and Ritmuller.

With the trends towards Western music and such big bang push by organized retailing, can the original Indian music survive ?

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Discount Offers - Customers Love Organized Retail

It is monsoon here in India and it is Retailers across India are raining discounts. Some ran the best discounts to mark the celebration of Indian independence last weekend. However, our team was busy analyzing the retail discount and freebie mode visiting store after store. [Localized way of running promotions in India]
Several arrangements were made for crowd management and that proved to be helpful. Lifestyle retailing also had similar deals to offer and managed to pull in good crowds.

In nearly all the hypermarkets and departmental stores, apparels were being sold at 20%-50% discounts. In hypermarkets, offers like "Buy 1 Get 1 Free" or "Buy 2 get 1 free" were in abundance. Low ticket home appliances (such as steam irons, mixer grinders) and electronics (cameras, stereos, DVD players) had the highest discounts in their respective categories.

Footfalls and Conversions at some of the key stores in Mumbai,
Value Retailing:
Spencers High High [Read High Footfalls and High Conversions for Spencers]
Big Bazaar and Food Bazaar High, High
Star India Bazaar High High

Lifestyle Retailing:
Shoppers Stop High High
Lifestyle High High
Pantaloon Moderate Moderate

Specialty Retailing:
Tanishq Moderate Moderate
Crossword Moderate Moderate
Home Stop Moderate Low
Home Centre Moderate Low
E-Zone Moderate Low
Titan Low Low
Raymond Low Low

Discount offered by leading retailers across various categories:

• Apparel: Big Bazaar - Buy 1 Get 1 Free, Buy 2 Get 1 Free, Spencers - 30 to 50%, Star India - Flat Rs 99 to Rs 399
• Apparel Lifestyle: Shoppers Stop and Lifestyle 20 to 40%, Pantaloon Fresh Fashion - 20 to 50%.
• Electronics: Big Bazaar 5 to 10%, Spencers 10 to 15%
• Basic Home Appliances: Spencers 30 to 35% and Shoppers Stop 10 to 20%
• Home Furnishings: Home Stop 20 to 25% and Lifestyle 15 to25%
• Cosmetics: Big Bazaar, Lifestyle and Shoppers Stop all offered 5 to 10% discount.
• Personal Products: Big Bazaar, Spencers and Star India were all offering combo offers.
• Staple Food: Big Bazaar, Spencers and Star India all resorted to combo offers.

We expect all the above retailers to record same store sales growth QoQ. One more important observation is, if Big Bazaar is running a combo offer on Personal Products, Spencers and Star India have also followed the same to woo and maintain its loyal customer base. Now, don't you think that days are not far off when retailers will start to offer price matching guarantee [i.e if you bought a DVD player at Rs 2,000 at retailer X, and retailer Y is selling the same at Rs 1,800, then retailer X should offer you the difference as a gift coupon of Rs 200]

Questions, Comments and Critics are most welcome.

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Birla's The Collective Mens Luxury Stores

Last month we saw series of Luxury brand launches from global retailers. Today, we have Madura Garments Lifestyle, 100% arm of Aditya Birla Nuvo planning to launch luxury lifestyle products for the urban Indian man to look par with his global counterpart under the brand name - The Collective. The company plans to open 10-12 stores in Bangalore, Delhi and Mumbai. The stores are targeted at Men between 30-45 with income ranging between $50,000 to $200,000.

The company will bring in super-premium brands such as 7 for all Mankind and True Religion along with Kenneth Cole, Ted Baker and Valentino. Beyond the apparel and accessories, Paris based Jean Claude Beguine will setup salon and Soneda will decide the music themes for the stores.

Mr. George Santacroce, CEO of The Collective said,

There should be more than one reason to come to our stores. There's a long list of brands entering India's pureplay luxury segment and we leave that space to them. Accessories are the first acquisition in emerging markets as peopel change their bags, shoes and watches frequently.

The first store spread on 20,000 sft carpet area is expected to come on Bangalore's most expensive retail destination, The Vittal Mallya Road also home to India's first Luxury Mall and Louis Vuitton store.

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Future Brands + Canada Faces to launch Skin + Beauty Care Products

Earlier this year we had reported about Future Brands venturing into building its own private labels and were wondering if it will have big FMCG subsidiaries. The company has tied up with Canadian cosmetic company Faces to launch Skin and Beauty Care products in India.

Mr. Santosh Desai, MD of Future Brands said,

Future Group has recently acquired stake in Canadian company Faces. We are now working with them to bring India specific beauty care brands.

Future Brands is currently working on the details regarding packaging, size, content etc. More details like the pricing and final shape to launch strategies will be available in another two months. They are expected to hit Panlaoon Retail's stores across various formats by the end of this year.

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Trent new apparel format store Mumbai

The Tata group's retail arm Trent has announced the launch of new apparel format. Trent is planning to launch its first store in Kalyan, near Mumbai this year. The store would be spread across 16,000 square feet and would stock apparels across all segments.

Trent is to yet to name its new value brand to market its range of men's, women's and kidswear apparel. This is in direct competition with India's retail leader Pantaloon's - Pantaloon

The apparel store is targeted at consumers who are value-conscious and have lower disposable income. The company aims to open similar outlets across the tier II and III cities.

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Titan Sonata Super Fibre Watches

Titan Industries promotes watches in India to every segment from the Super Rich Limited Edition brands [Nebula Zeus] to Aam AAdmi brands [Sonata, Sonata SF]. Titan is expected to face fierce competition with the influx of poor quality Chinese watches in the entry level segment. To fend off this competition, Titan has launched Sonata Super Fiber with price starting as low as Rs 275 - Rs 550 targeted at the youth between 16-20.

Titan will make the Sonata SF brand available at 12,000 outlets across India and hopes to sell a whopping 4 million pieces within a year. Titan is sourcing the watches from vendors in Taiwan and Hong Kong. Mr. Bhaskar Bhat, MD of Titan said,

We didn't have a watch at this price point. We are still at th high end of the mass market and the highest priced mass market brand.

Titan also wants to pamper the super smart Indian kids with watches matching their attitude and style. Titan plans to spend a decent amount on promoting watches in thsi segment from current year. Ms Suparna Mitra, Marketing Chief, said,

We do know that that the opportunity, especially in the context of growing purchasing power of kids segment is huge.

Titan also sells global brands such as Hugo Boss, Tommy Hilfiger etc to complement their offerings across segments helping it become complete retailer of watches.

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Wincanton Supply Chain + Backend Operations

It looks like Reliance has changed its Retail strategy [or probably forced to change due to lack of business experience ?] instead of going solo, the company is now forging partnerships mostly with European majors - Marks & Spencer, Hamlery's Noah's Ark for Toys, La Perla for Lingerie etc. Its now turn for Reliance Fresh, the food and grocery arm of Reliance Retail to pick a partner - Wincanton to help the company run backend and manage its supply chain.

Reliance Fresh has 600+ stores and getting the right merchandise to each of these stores in time is the biggest problem faced by the company and Wincanton has been roped in to deal with this problem. It may take over the entire supply chain and backend [warehouses, goods and transport etc].

Earlier this week we reported that Tesco will run Tata group's Trent Supply Chain. However, it is worth noting that Wincanton is powering Tesco as well :-) Will this move by Reliance a trend setter for every other retail aspirant in India ?

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Tenderils into Maternity Wear + Baby Foods

Krauter group owned Tenderils brand which is mainly into manufacturing and marketing of herbal baby products is now expanding its portfolio to include maternity care and baby wear. Currently, Tenderil portfolio of products include teething gel, body wash, massage oil, bath oil, body lotion, nourishing cream, body talc and nappy rash cream.

Mr. Ajit Chauhan, Director Krauter said,

Herbal baby products are a rage in the West. However, in India it is yet to make splash. We are very bullish on the growth of this segment. We hope to launch atleast 150 products in the next 2 years.

The Rs 1,200 crore baby care products market is growing at the rate of 25%. Krauter retails its Tenderils brand through Spencer's, Big Bazaar, Apollo Pharmacy, Lifestyle and Heritage Stores.

Delhi based 9Months and Pune Based Uzazi are the other retailers in the baby care and materinity segment of retailing in India.

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Pantaloons Expansion Unabated - KB's Fair Price 100th Store

Kishore Biyani promoted Pantaloon Retail's expansion has continued relentlessly even in the difficult macro environment that has griped the Indian economy.

The company opened its 100th KB's Fair Price store within 10 months of launch. KB's FairPrice retail chain is positioned as "Bachat Hi Bachat" format is modeled around passing on every possible cost savings to the consumer, whether in terms of buying in bulk, stocking only about 300
SKUs, retailing only essentials of life, low service levels or not providing free shopping bags. The company plans to open a whopping 1,500 stores within the next 24 months, somewhat a highly ambitious target.

135th Food Bazar store and Pantaloons [Fashion] opened its 41st store in Nagpur.136th Food Bazaar and 91st Big Bazaar stores opened at Din Dayal City Mall in the royal city of Gwalior.
The retail city of Bangalore saw yet another addition of eZone at Indiranagar taking the total to 27 and Brand Factory outlet at Wilson Garden [7th store].

We have been informed of the super hit 5 din Mahabachat offer that has opened across all Big Bazaars in India due celebrate the Indian Independence Day and the long weekend.

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Tesco Cash-n-Carry + Trent Deal

After scouting for a local retail partner for over 12 months in India, Tesco has decided to go solo in India and enter the lucrative retail market via Cash-n-Carry [wholesale] format. Philip Clarke, Director, Europe and Asia, Tesco, said

We are doing 100 per cent ourselves. It shows that we are totally committed to it. We will build our system and people will understand that in due course of time.

In a related announcement, Tesco has also announced an exclusive franchisee agreement with Tata group's Trent Ltd. Under the agreement, Trent's hypermarket format Star Bazaar will have access to Tesco's Supply chain, Inventory, IT systems and Infrastructure management all coming at a cost of small fee to Tesco. Mr. Noel Tata, CMD of Trent said,

Tesco has many more years of retail experience than us in IT systems, understanding customers, processes and so on. India is a hugely diversified market and the association will be of great help to us.

The Cash-N-Carry format is the only format available for Foreign companies to enter Retail sector in India without any hassles. German retailer, Metro showed the way to others and soon even local retailers like Reliance, Pantaloon, Videocon group are all set to compete vigorously in this segment.

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Dalvey Watches + Pelikan Pens + Kaya Skin brands Hit The Stores

Dalvey has launched an elegant series of travel clocks, half hunter clocks, carriage clocks and stand set sedan clock. The range starts from Rs 5,999.

Pelikan Pens has launched Souveran series in India with M300 the smallest in the series through M1000 the largest. Suggested starting retail price - Rs 6,000

Dabur's Kaya Skin Clinic unveiled fairness range of products - face cleanser, nourishing day cream and nourishing night cream all starting at Rs 750 a piece.

Charu Sachdev promoted TGS International opened stores of global Luxury brands - Moschino, Lanvin, Jean Paul Gaultier and Stella MacCart in UB City's The Collection Mall, Bangalore.

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La Perla or Victoria's Secrets - Woo the Indian Women Now

Going by the listings and sales on eBay India, it really doesn't matter whether Reliance Brands is in talks with La Perla or Victoria's Secrets just get the best of Lingerie, Chemise Corsets, Bustiers, Nighties, Camis to pamper the smart and trendy Indian women. La Perla is an Italian brand which compete with Victoria's globally.

It is rumored that La Perla has broken ties with Murjani group - owners of Gucci, Jimmy Coo and Fcuk global brands. Global retailers are switching ties in early stages due to the high entry cost and price sensitive retail market in India. For instance, La Perla has to sell its international quality brands and merchandise at prices lesser than in Dubai or Singapore, the favorite destinations for Upper crest Indian shoppers.

We already know marks & Spencer dumped Planet Retail to shake hands with Reliance Retail. Similarly, Ferragamo broke ties with Sports Station India and went with DLF Group. An insider is of the opinion that Reliance is already booking space in upcoming malls and high end retail outlets for La Perla stores.

Related Reading:
Amante Lingerie Retail in India
Maxwell - Inner wear Retail
Green Room - Retailers of Lovable + Daisy Dee Brands

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Swiss' Carma + Cacao Barry Callebaut Chcolates in India

Didn't we tell you yesterday [launch of Haage Dazs ice-cream] that this is the week of Luxury / Premium brand launches in the food segment. We now has Swiss Choclate company Barry Callebaut launching two of its global brands - Carma and Cacao Barry in India.

Mr. Paul, Halliwell, Director Asian Business said,

Indian chocolates market is estimated to be around 55,000 tonnes and is expected to grow 18% over the next 4 years. Initially, Barry Callebaut will import the chocolates from Singapore and Malaysia. Depending on the demand pick up we will consider manufacturing them locally.

The company has also setup a Chocolate Academy in Mumbai to teach specialized techniques on chocolate making from moulding to enrobing and sculpting leading to become a trained master chocolatier.

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Haagen Dazs ice cream in India - Luxury Food

We have seen launch of Luxury Brands in Watches, Apparels, etc. Its now time for Premium branded ice cream - Haagen Dazs is all set to enter India in Q1-2009 in a big way. General Mills is Haagen Dazs' JV partner in India. The company plans to setup retail sales point under three different formats - flagship stores, smaller cafes and kiosks. Haagen Dazs will also be available in upper end food services restaurants.

Mr. Arindam, Director of Haagen Dazs said,

Our first branded cafe will be launched in Q1-2009. We plan to have 40 high end cafes over the next 10 years and will be appointing franchisees for the same. Our stores will be our equity building vehicle for the brand. We are entering the luxury food segment and will create the super premium ice cream category in the country.

Currently Haagen Dazs has limited presence in certain 5 star hotels and Godrej's Nature's Basket outlets. Haagen Dazs ice cream currently sell for around Rs 180 for 100ml cup. The company's retail strategy is to go slow initially and once its cafes are setup, it would become more aggressive.

Haagen Dazs will be promoted through experimental cafes internationally known as Haagen Dazs Moments. Direct Mailers and leaflets will also be used to build brand awareness.

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Spencers to start Au Bon Pain in India

Last month we had written about Spencers ambitions to enter the bakery quick bite segment in India. Spencer's JV partner is Au Bon Pain [Place for Good Bread] of the US.

Au Bon Pain mainly caters into the easy and quick bite food segment. Stores typically serve breakfast and lunches such as soups, stews, sandwiches, sales, bread and bakery items, confectioneries and beverages.

The JV will open its first store in the retail city of Bangalore / Bengaluru spread on a 2,000 sft carpet area. Au Bon Pain also operates in other Asian countries - Korea, Taiwan and Thailand.

Related Reading:
Doughnuts in Bangalore - Donut Baker
Fresh Choice Bakery - Suppliers to Reliance

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Spencers - Ladybird + Chad Valley from UK

Spencer's Retail entered into an exclusive agreement with Woolworths to sell Ladybird Kids wear and Chad Valley Toys in India. This is part of the move to increase focus on the apparels segment which is the most and easily recalled segment by Indian consumers when out for shopping. Island Monk, Mark Nicolas Puddles and Little Devils are some of the private labels owned by Spencers.

Mr. Harsh Goenka Chairman of Spencer's Retail said,

We expect to have the Ladybird range of children's wear in our outlets in the next 10 to 15 days.

Spencer's will also sell Chad Valley toys in its hypermarkets within the next two months.

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Titan Watches - Lahore + Bangkok + Kuala Lampur

Titan Watches after tasting success of retail is now eying market overseas. The company has opened exclusive showrooms in Lahore, Pakistan; Bangkok, Thailand; and KualaLampur Malaysia.

Mr. Chawla, Business Head said,

We would like to open 2-3 more stores in Malaysia more kiosks in Bangkok depending upon the success and acceptability of the current two. 4-5 stores in Bangladesh and a store in Colombo, Sri Lanka. Overall we believe retail is a way forward for several of these countries.

Titan is considering building a distribution network in Pakistan though it has to first get the confidence of brand liking by the local consumers. They are also exploring to open shop in Singapore. They are facing intense competition in far east markets due to Swiss and Japanese watches having already captured most of the market. There are also "retail chains" which are very well accepted. Chinese brands per se have have not made any impact in these markets.

Hopefully, the Tatas will come up with some innovative designs, product localizations and strive to be an Indian MNC in watches.

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Reliance India Stores Insight - Business Research

In continuing our retail Business Research and Analysis of Reliance Retail India, today we cover more of what businesses have been accepted by the Indian consumer.

Reliance Retail is headed by Raghu Pillai who is the President and CEO. Bhavdeep Singh is the Head of Reliance Fresh vertical while Radhakrishna heads Hypermarkets and Ajay Baijal consumer electronics.

As on today, Reliance operates 615+ stores across 3.5m sf in nearly 60 cities in 11 formats. Reliance Fresh is the most popular format with 572 stores and the rest being HyperMart, Super, Digital, Trendz, Footprint, Wellness, iStore, Footprint, Jewels, TimeOut, and AutoZone. Here is how the store count looked like,

Roadmap:
To have footprint in 1,500 cities with 5,500 outlets. Investment of US$5.5-6.0bn (US$2.5bn equity) US$2 bn already invested so far. 100 mn sft of retail space with sales of $20 bn by 2010.

The sales figure targets look really ambitious for 2010 and we will not be surprised if Mukesh Ambani realizes his dream by 2015.

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