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Retail Mantra

Updates from the Indian Retail Industry.

Reliance Brands to Market Timberland Products in India

Monday, November 30, 2009

reliance timberland shoes indiaReliance Brands a subsidiary of Reliance Retail has entered into an alliance with Timberland Footwear and Accessories of the US to license and distribute its products in India. Timberland caters to the premium segment of the market with environmental friendly and Green product as its selling Mantra. They also come with a unique nutrition index.

This is Reliance Brands' third such deal after Diesel and Paul & Shark. Timberland's products range between Rs 4,000—15,000, with strong presence in the European and Asian markets. It has patented its waterproof leather shoes or iconic yellow boat shoes which are a must for any outdoor activity.

Timberland is also known for lot of Green causes declaring the carbon emission, making all its factories green thus reducing the greenhouse pollution by 27% and lastly products coming out of the recycled material. Hopefully, Reliance and other Indian retailers will take cues from this Green company.

Posted by Retail Reporter @ 9:51 AM